{
  "updated": "2026-08-13",
  "goal": {
    "statement": "1,000 US + Canada sales in 4 months",
    "target_units": 1000,
    "start": "2026-08-13",
    "deadline": "2026-12-13",
    "sold_to_date": 0,
    "sold_provenance": "placeholder"
  },
  "core_issue": "What are the channels through which US customers find out about Ato?",
  "capabilities": [
    "US-based, very responsive customer support"
  ],
  "positioning": "Senescence model: a stage-based model of aging where devices like Ato come before professional caregivers or assisted living.",
  "channels": [
    { "name": "Social workers", "status": "hypothesis", "owner": "", "notes": "" }
  ],
  "team": [
    { "person": "Wes", "workstream": "", "metric": "", "status": "" },
    { "person": "Deivid", "workstream": "", "metric": "", "status": "" },
    { "person": "Nico", "workstream": "Dashboard (with Gaspi) — in the back office (bo.ato.ar)", "metric": "", "status": "planned" }
  ],
  "experiments": [],
  "experiment_schema_note": "Every initiative enters as an experiment: {id, hypothesis, metric, target, deadline, owner, status: proposed|running|done, result, verdict: scale|kill|null}",
  "decisions": [
    {
      "date": "2026-08-13",
      "decision": "Website conversion optimization: NO for now",
      "why": "Virtually no Americans visit the site; CRO can't move the 1,000-sale goal. Binding constraint is top-of-funnel channels, not conversion. Revisit once a channel drives meaningful US traffic."
    }
  ]
}